fundraising with confidence and clarity
Data intelligence and analytics
Data-driven and human-centered
Our industry-leading technology makes fundraising data actionable.
sophisticated tools
We leverage state-of-the-art technology, artificial intelligence, and machine learning techniques for robust data analysis.
predictive analytics
Anticipate trends and donor behaviors so you can be proactive in your planning and resource allocation.
enhanced donor engagement
Create effective, personalized engagement strategies based on donor behaviors and preferences.
Graham-Pelton’s database audit was a great investment. It provided the outside perspective we needed to move forward with confidence.”
Alice Roebuck, Director of Advancement and Engagement, Concord Academy
Artificial Intelligence Paired with Real, Human Wisdom
Data is just a series of 1s and 0s until it is contextualized for people to understand and act on. Our approach transforms raw data into meaningful insights, enabling informed decisions.
Expert Support and
Customized Training
Alongside our advanced analytics tools, we offer comprehensive support and training so your team can leverage the power of your data even after we are gone.
Data Intelligence and Analytics:
Custom Service Offerings
campaign feasibility and planning studIES
Graham-Pelton’s approach to campaign feasibility ensures that you not only meet your campaign goal but also foster lasting change within your organization and community.
PROSPECT IDENTIFICATION | Finding New Prospects and Giving Potential
Identify more giving potential from new and existing donors to increase philanthropic revenue.
AI-Enhanced Predictive Modeling
Forecast donor behavior with accurate and reliable predictions informed by affinity scoring, propensity analysis, and data appends.
Major/Principal Gifts Portfolio Management
Empower Major Gift Officers to focus on progress rather than process so they can operate at their peak to foster relationships that yield the biggest gifts. Working as strategic partners to your team of MGOs, we help prioritize high-ROI prospects and align them with the right gift officer based on interests, capacity, and relationship potential.
Capacity and Wealth Screening
Assess the capacity and wealth of prospect pools using logic-driven scoring to drive effective fundraising. Includes an interactive data activation session which incorporates institutional knowledge into the data analysis.
Annual Fund/Cohort Segmentation
Strategically segment your annual fund donors or other cohorts to allow for personalized and targeted communications, enhancing donor engagement and increasing the likelihood of giving. We put your data of donor characteristics, giving history, and other relevant factors through our sophisticated applications to create meaningful donor segments.
PERFORMANCE INSIGHTS | Understanding Your Donor Landscape
Gain insights into how your organization measures up against industry standards and best practices, based on reliable and relevant data.
Benchmarking – Peer/Aspirant Group Analysis
Helps organizations gain a competitive edge by assessing their performance and comparing it to industry standards and best practices. We analyze key performance indicators, such as fundraising revenue, donor retention rates, and campaign success, to provide insights into how an organization’s performance measures up against peers in the sector. Our action-oriented approach includes recommendations tailored to address areas of improvement.
Alumni and Constituents Insights Survey
Enables organizations to gain valuable feedback directly from their community of constituents. Through a comprehensive survey, we collect relevant data on constituent satisfaction, experiences, preferences, and perceptions. The survey is tailored to each client and covers a range of topics, including quality, engagement, outcomes, and philanthropic interests. With our expertise in survey design and analysis, we extract actionable insights to strengthen constituent relationships and cultivate a vibrant and supportive community.
your data tells a story
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled?
Take a look at what your data is telling you. If you are willing to rethink the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth.
ChatGPT Prompt Engineering: A Guide for Nonprofit Fundraisers
Limited resources, the need to engage donors, and the constant search for new ways to raise funds are always pressuring nonprofits to find ways to do more with less.
So there is significant potential for nonprofits to use AI tools such as ChatGPT to improve their fundraising efforts.
