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Reading Time: 6 minutes“So, why do you support our organization?” This seems like a simple question that many times goes unasked. Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when, and why to be charitable. It…
Reading Time: 3 minutesWestern Michigan University in Kalamazoo, Michigan, inspired the largest gift ever made to public higher education: $550 million. The gift is $50 million more than the previous record held by a public higher education institution and more…
Reading Time: 4 minutesThe reemergence of another COVID-19 variant signifies the ongoing importance of productive virtual donor visits. Unlike in-person meetings, virtual visits require additional preparation and thoughtfulness to truly replicate the in-person experience. Despite the extra preparation, virtual meetings…
Reading Time: 3 minutes“We did a wealth screening. Now what?” “I need more prospects. How can I discover new leads?” “Where has my prospect made their largest gift? Have they ever named anything?” “My prospect just gave through a family…
Reading Time: 3 minutesWhether you’re requesting meetings off-site or you’re inviting a prospect to your organization for a special activity or tour, email is often the go-to means of communication. Though email as an outreach tool is ubiquitous and commonplace,…
Reading Time: 4 minutesThe COVID-19 pandemic has created a “new normal” throughout the nonprofit sector, as it has for many other sectors. Many nonprofits, including schools and universities, traditionally conduct business on campus and/or in an office each day. Frontline…
Reading Time: 3 minutesThere is a powerful old saying in the fundraising world: “If you want money, ask for advice. If you ask for money, expect advice.” Any experienced development professional will agree that contributions of significance generally follow extended…
Reading Time: 4 minutesChange isn’t just coming; it’s already here! With the explosion of donor-advised funds and recent tax reform, the entire charitable landscape in the United States has shifted tremendously right under our noses. The fundraising community needs to…
Reading Time: 4 minutesAs fundraisers, we are blessed with the task of inviting donors to invest in the organizations that we represent. Of course, outright gifts are preferable as the funds can be put to use right away helping others.…